FTW Consulting
Insights for F&Bs
With customer driven insights, we design strategies to inform you in menu development and management, marketing for brand building and promotions, service management for best-in-class customer experience
MENU
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Customer led menu development
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Establish equity of core menu
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Limited time menu excitement
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Optimise menu line-up by daypart
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Rationalise menu for profitability
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Design menu pairing and add-ons to increase cheque size
MARKETING
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Building brand equity
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Branding of menu items
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Design menu & marketing calendars
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Design promotions for maximum engagement and sales
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Leverage online and in-store communication channels
SERVICE
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Mine feedback to improve customer service quality
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Design end-to-end customer experience that creates strong loyalty
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Track operational metrics and leverage digital channels for order taking, service personalization and feedback​